This blog is not about technology. This is about one of my favorite stores in San Francisco. Period. I am not getting paid for doing this, I am not a marketer. Just writing a more meaningful note of my experience in my neighborhood.
I get so many complements about my necklace finds and about the presents given to friends, I had to let everyone know where they came from. Among all my gem design finds in US, probably 40% of them come from here, right in my neighborhood. Made by Gilbertina with her keen eye and creativity that spans materials including surgical wire. My other favorite place is in Turkey, specifically
Antik Tugra at Ankara, which I will write about another time.
Austin discovered Gilbertina's designs several years ago (at least 7) when she had a small store in a basement, working from her store directly using a multitude of gemstones. He showed up with a necklace. I was hooked. I ended up with several of her unique pieces, purchased them for others as presents, introduced them to friends.
Although I learned how to make jewelry later on, my appreciation in her creativity as a result grew. The more you know, the more you appreciate how one approaches to the creative process. Furthermore, I got to know her, her attention to detail and her customers. Hence, the blog.
The Designs I owned over the years:
The Amber:

This piece got so many comments such that I had to include it here. People stopped me on the street to ask me where I got it from! It was a birthday present. For some reason, Austin got this after seeing the Flintstones on TV, but I already had an eye on this design. Viola, it showed up as a b-day present. Later on, Gilbertina showed me that it appeared in a magazine.
As a klutz I am, I broke couple of the pieces by putting a heavy object on it. Gilbertina not only replaced them for me, but also rewired it.
The Coral:
What I love about this piece is the silver rosettes and the way it complements clothing. It looks fabulous with very casual as well as very dressy clothes. Shown here with a T-shirt.
The Amethyst:
I had this necklace and everytime I wear it again, the questions arise. Where did you get it? Now, you know. This piece is a combination of many gems, one being the African jade.
When I was looking for earrings to complement it one day, Gilbertina made them for me during a lunch hour break I had. Simply like that. So, if you need a complementary piece to finish the look, just ask. You may even get it while you are shopping for other things in the neighborhood.
The flowers:
This design is created by using surgical wire. I love this design so much that I gave it as a present to others or my friends who went shopping with me got them. Here, a friend is wearing the necklace.
Check out the
Yelp review online for more designs and reviews. As you can see here though, you do not need to be a model to carry the look of the jewelry, they just turn simple clothes like T-shirts into something special. If you missed the T-shirt discussion, see the previous blog on this very topic.
As far as the prices are concerned, it varies with the amount of gems, the complexity of the design as well as the exposure of the designs. See more below.
Where is it Qoio?
The search on Google will bring you to their Columbus street location as seen below. But this blog is about the Noe Valley location.
I recommend checking out the Noe Valley store where Gilbertina is most of the time. It is so delightful to talk to her and get her to explain you the designs, make suggestions, seeing her match her designs with your style, it is well worth the trip. Several of my friends went to the store with me after seeing what I wear and they like their new designs. Further, it gets you to walk and discover famous 24th street, a great neighborhood with many discovery opportunities.
In Noe Valley, Qoio is located on 24th Street as shown below:
View Larger Map
The store front has many designs but it is like an iceberg. The interior of the store is divided into logical categories based on color coordination. It is simply beautiful. Thus, you can find your corals, your onyx, etc in separate groups with complementing stones. Anyone who steps inside gets amazed. They carry a large number of African masks and artifacts from Indonesia. Make sure to check out the lucky Garuda which is unique. However, don't bother to ask its price. It, certainly, is not for sale. I tried...
Enjoy your walk in Noe Valley.